Pool of expertise and numbers

At somnOO, top talent meets 1st class partners to deliver best performance

somnOO and its teams are moving forward hand in hand. Expertise and talent development are key to somnOO’s growth.

Expertise as Operator

Technological solutions (IT)

- Global 24/7 highly secured data access.
- Process digitization.
- Secure communication and data handling platform.

Choice of hotel brands

- Strong relationship with all major hotel franchise brands.
- Strong experience of brand performance.

Financial management

- Digitized accounting process with 1st class partner.
- Performance reviews.
- 1st class partners for legal, fiscal and litigation management.

Hotel's distribution and Revenue management

- With IDEAS, we have a first-rate partner for RM tools.
- In-house experienced RM team.
- Strong relation between Operations & RM fosters collaboration and diffusion of best practices.

Renovations / Maintenance / Property

- In-house cost benchmark and optimization.
- Strong experience of in-time and in-budget execution (focus on low business disruption).
- 1st class execution partners.
- Investment to improve the carbon footprint of our buildings.

Human Resources

- Culture of Trust – Freedom – Responsibility – Performance.
- Talent attraction via co-investment, decentralization and empowerment.
- Compliance & productivity via App-based HR and payroll administration.

Hotel operations / Restaurants

- Highly skilled & experienced team of hotel and restaurant professionals.
- Strong performance incentive.
- Menu engineering, F&B delivery partnerships, in-house brand.

Expertise as Owner

Strong European Benchmark

Our close relationships with all the major players in the hotel industry enable us to carry out in-depth benchmarking across Europe, guiding our strategic decisions for the optimal positioning of our hotels. Our analyses include a careful assessment of market trends, construction and renovation cost comparisons, ensuring that every investment is firmly rooted in a thorough understanding of the competitive landscape.

Industrialized Audit Process

The effectiveness of our audit process lies in its standardization, carried out in collaboration with expert due diligence partners. Thanks to our extensive industry experience and track record of successful acquisitions, we have put in place an industrialized audit process, guaranteeing a thorough evaluation of target hotels. This rigorous approach ensures cost control while maintaining high quality, reinforcing the sustainability of our investments and the confidence of our partners and investors.

Ability to Identify Promising Hotels

With experience gained from in-depth analysis of over 700 hotels and an acquisition rate of 8 per year, we have developed expertise in negotiating, sourcing, financing and integrating new properties. Our team excels in identifying opportunities and efficiently managing the entire acquisition process. This solid experience guarantees our investors tangible results and continued expansion of our hotel portfolio.

Value Enhancement of Real Estate Assets

As part of its commitment to corporate social responsibility (CSR), somnOO focuses on enhancing the value of its real estate assets through targeted investment in existing properties. This approach is in line with environmental and economic sustainability. By focusing on the renovation and modernization of existing structures, somnOO invests to improve the energy performance of buildings while avoiding new construction, thus reducing the overall carbon footprint.

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