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Press Release

SomnOO acquires Eternam's stake in the Ibis Styles Marseille Provence Airport

 
Ibis Styles Marseille Aéroport

Paris, June 5, 2026

Eternam and somnOO announce that they have finalized the sale of the shares held by Eternam in Hôtel des Pergolas, the owner of the real estate and business assets of the Ibis Styles Marseille Provence Aéroport hotel, located in Vitrolles (13). This transaction marks a key milestone in the relationship between the two companies: it is the first hotel they have acquired jointly.

 

Acquired in July 2021 by FPCI Alcyon, a hotel investment vehicle managed by Eternam, this 117-room, 3-star hotel was selected for its strategic location near Marseille-Provence Airport and its potential for value creation. Alongside Eternam, somnOO had co-invested and managed the asset as a partner operator since its acquisition.

The sale enables the Alcyon FPCI to complete its first divestment transaction with a performance significantly exceeding initial targets, while giving somnOO full strategic control over an asset in its network as it takes a majority stake. This transaction is part of the positive momentum of the Alcyon portfolio, whose third fund, Alcyon Hospitality Europe, dedicated to the pan-European hotel sector, was launched by Eternam in May 2026.

This transaction confirms the strength of somnOO’s two-cycle approach: a clear co-investment entry, aligned operational management, and a planned exit for the financial partner. The success of this first refinancing with Eternam demonstrates somnOO’s ability to deliver on its commitments and create shared value.

Frédéric Maxwell, Deputy CEO of Eternam, stated: “This first sale by the Alcyon FPCI demonstrates our ability to create value from regional hotel assets by partnering with high-quality operators. It marks the fund’s entry into its exit phase, with prospects for further sales from the remainder of the portfolio. The simultaneous launch of Alcyon Hospitality Europe demonstrates the confidence we have in this asset class and our ambition to pursue this strategy on a European scale.”

Lars Backhaus and Christian Rousseau, founders of somnOO, stated: “This acquisition is particularly significant: it is our first joint investment with Eternam, completed in 2021. Seeing this project come to fruition today, with a smooth and successful exit for our partner, fully validates our model. It proves that our approach builds trust and creates value for everyone. We are proud to fully integrate this asset and to continue our collaboration with Eternam on new projects.”

Our trusted partners

  • Corporate Counsel for the Seller: BELAY AVOCATS – Julia Elkael, Géraldine Eberhardt, Luftia Ewane
  • Corporate Counsel for the Buyer: IDEACT AVOCATS – Maud Partouche
  • Notary for the Buyer: Notaires Montmartre - Thomas Le Bourg
 

About Eternam

Eternam is an asset management firm specializing in real estate and hotel investments, a subsidiary of the Cyrus Group and registered with the AMF. It manages over €1.6 billion in assets through several investment vehicles, co-investing alongside partner operators.

About somnOO

Founded in 2014, somnOO owns and operates a portfolio of over 60 hotels in France and Germany. Its European “owner & operator” strategy is structured around two cycles: cycle 1 as an operator and minority shareholder, and cycle 2 as an “owner-operator” with majority ownership. This positioning—combining property ownership and operational control—ensures resilience, alignment of interests, and long-term value creation.

 

FPCIs (Professional Private Equity Funds) are collective investment schemes whose primary purpose is to invest in unlisted companies. Subscription to FPCI units is restricted to so-called professional investors as defined in Article L. 214-160 of the Monetary and Financial Code, that is, those who possess the experience, knowledge, and skills necessary to make their own investment decisions and properly assess the risks involved, and to other investors referred to in Article 423-49 of the General Regulations of the French Financial Markets Authority (AMF) who accept the risks of capital loss and the specific risks associated with this type of investment. This type of investment involves a minimum lock-up period.

 

Press contact

Amandine Adam – Director of Marketing and Digital – ETERNAM

Email : aadam@eternam.fr Phone : +33 6 60 79 40 28

Emmanuelle Troyon – Communication – somnOO

Email : emmanuelle.troyon@somnoo.com Phone : +41 79 516 08 88

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