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Our strategy as owners

Solid investments for a strong yield and a long-term value creation

Source
potentials

 
Source hotels at excellent valuations.

Invest in markets with structural opportunity.

Target hotels with strong improvement potential.

Secure
cash

 
Prudent business plan (under promise and over deliver).

Prudent debt leverage of hotels even though real estate ownership.

Create
value

 
Performance management by somnOO.

Process driven back office.

Efficient CAPEX allocation: renovation, re-branding.

Stay on board

 
somnOO has minority or majority participation in all hotels.

somnOO plans to remain shareholder when its current partners exit either through call options or by re-investing performance based capital gains and refinancing with new equity.
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